VIE - Strategic Planning & Consumer Insights Analyst

Job Title: Strategic Planning & Consumer Insights Analyst (VIE)
Department: Marketing
Reporting to: Strategic Planning & Consumer Insights Manager
Location: Tokyo, Japan
Contract Duration: 12 months

Are you ready to shape the future of premium spirits and wines in one of the most dynamic markets in the world? Pernod Ricard Japan, part of the world’s #2 leader in the premium spirits and wine industry, is seeking a Strategic Planning & Consumer Insights Analyst to join our team as we accelerate our growth in Japan.

In this role, you’ll be a pivotal contributor in driving Pernod Ricard Japan's transformation toward a consumer-focused, data-driven strategy. Join us in Tokyo to engage in a hands-on experience with our high-growth brands, influence key decision-making, and collaborate with global teams across multiple divisions.

What You’ll Do:

Strategic Planning (35%)

• Track Growth Metrics: Monitor the business's progress against our 3-5 year growth ambitions, identifying performance gaps, opportunities, and risks.
• Dashboard Development: Collaborate with local BI teams to create dynamic dashboards for better tracking against market trends.
• Executive Communications: Assist in crafting strategic updates for senior leadership at local, regional, and global levels.
• Workshop Facilitation: Support strategic workshops to embed and drive our vision with brand and commercial teams.

Consumer Insights (65%)

• Brand Equity & Audience Analytics: Monitor brand performance metrics (e.g., brand equity, social listening, and search trends), delivering insights to enhance brand strategies.
• Consumer & Shopper Insights: Implement tools to evaluate campaign success, identify knowledge gaps, and conduct deeper research when needed.
• Insight Sharing: Regularly update brand teams on consumer insights and KPIs in quarterly planning sessions, driving data-backed decisions.

Your Profile:

• Education: University degree in Business or Marketing.
• Language Skills: Fluent in Japanese and English with strong communication skills.
• Experience: 6-24 months in marketing, research, or strategic planning (internship experience included).
• Core Competencies:
  • Analytical Mindset: Sharp analytical skills with a strategic, business-oriented approach.
  • Exceptional Communication: Strong presentation and interpersonal skills in both Japanese and English.
  • Agility & Initiative: Entrepreneurial spirit, adaptability, curiosity, and a passion for results.

Why Join Us?

This role offers an exciting opportunity to grow within a global industry leader, develop essential skills in strategic planning and consumer insights, and make a real impact on Pernod Ricard’s future in Japan.

If you’re ready to bring your analytical expertise and strategic vision to a market leader in premium spirits, we want to hear from you!

Job Posting End Date:

Target Hire Date:

2025-02-01

Target End Date: