Copywriter

Job Description

YITTY is currently looking for a Copywriter.

About YITTY

Part of Fabletics Inc., YITTY is the revolutionary shapewear brand co-created by three-time Grammy Award-winning artist turned fashion entrepreneur, Lizzo. This game-changing, size-inclusive brand is based on the principles of self-love, radical inner confidence, and effortless, everyday wear.

How Do You Fit In?

Yitty is looking for an exceptional, digitally-versed copywriter to join our marketing team!

This copywriter will work cross-functionally with the creative, product, acquisition, PR and marketing teams. From social to product copy, campaign headlines and marketing stories, they will craft engaging and impactful messages that deliver measurable business results. Above all, they will make sure that the brand voice is consistently executed across all touch points and channels.

Please only apply if you have experience crafting standout brand building campaign headlines as well as direct-response style copy for emails, promotions, website assets, and site PDPs. Strong copyediting skills, multitasking abilities, and laser-sharp attention to detail are essential.

*Please submit your portfolio/website to be considered for this role.

What you can bring:

• Regardless of the platform, you can capture the attention of the reader appropriate to the channel they are in.
• A minimum of 4-5+ years of experience as a copywriter in the direct-to-consumer digital space. Bonus points if it's in the fashion/beauty/entertainment industries.
• A compelling online portfolio showcasing a diversity of projects
• A positive attitude with a passion for authentic and engaging storytelling
• A unique understanding of street & youth culture and language
• Excellent communication and problem-solving skills; extremely organized with acute attention to detail
• Proactiveness to everything you do
• Strong familiarity with paid search and paid social. Knowledge of SEO is a plus.
• Ability to juggle and prioritize multiple projects successfully, without sacrificing quality
• Superior knowledge of grammar and spelling, with laser-sharp attention to detail
• Experience with standard concepts and best practices that drive direct response marketing
• Performs well under pressure and effectively handles tight deadlines, revisions, ad hoc requests, and changing priorities
• Excellent interpersonal skills and a willingness to collaborate heavily with key internal and external stakeholders while managing multiple projects
• Strong organizational and creative problem-solving skills
• Desire to learn, ask questions, and grow your career with an innovative company
• BA in Marketing, Advertising, English, Journalism, or related field is a plus

What you will do:

• Understand the brand voice so it can be executed seamlessly across all touchpoints -including site, email, social media, print and media
• Write full range of copy to bring all aspects of the brand to life, ranging from campaign and collection headlines to brand stories, product names and product descriptions
• Work collaboratively in a highly cross-functional environment to ideate and develop engaging copy
• Create naming and messaging strategy for new product categories, new styles, new collection colors and new fabric launches
• Research products, competitors, and cultural and fashion trends.
• Partner with CRM to draft and evolve engaging email subject lines and emails that drive strong click through rates
• Copyediting and proofreading everything with a detailed scope
• Demonstrate complete mastery over grammatical rules and conventions
• Document copy strategy, best practices, and wins
• Build strong working relationships with all cross-functional partners

Compensation & Total Rewards:

At Yitty and Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards include:

-Hybrid Work Schedule*

-Discretionary Paid Time Off*

-Summer Fridays*

-Healthcare Plans

-Employee Discounts

-401k

-Annual Bonus Program

-Equity Program*

-And More

*Varied for retail and fulfillment roles

The annual base salary range for this position is from $64,800-$90,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.

#LI-AH1

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.