Director - Content

About the Role:

As the Director Content you will be leading our Organic Growth Team to grow the portfolio's output quality traffic clicks revenue and subscribers by producing helpful authoritative content that builds topical authority for valuable JTBD (Jobs To Be Done) and their related software.

Who you are:

You are a strategic thinker with a proven track record in content management and organic growth strategies. You're adept at translating strategic vision to executional capability. You know exactly how to keep the team focused on the right work and doing the work right. You're as confident developing and evolving content strategy as you are staying on top of production outputs and outcomes  to keep content flowing at an ever increasing quality and performance.

You possess a deep understanding of SEO and content performance allowing you to make informed decisions that drive traffic and engagement. You empower others to produce high-quality engaging content at scale that resonates with our audience. Data-driven decision-making is second nature to you and you’re adept at analyzing market dynamics identifying differentiation opportunities and adapting to evolving industry landscapes.

With significant experience building managing and leading remote content teams you’re a seasoned content leader with a passion for creating engaging industry-defining media. Your leadership inspires and rallies teams fostering a collaborative and innovative environment. You have a strong focus on efficiency and innovation championing the use of AI and automation to optimize workflows and maximize output.

What you'll be doing (responsibilities):

Deliver High-Performing Organic Content - Ensure the team executes the best work for maximum impact in content planning production sequencing and the content itself to ensure production is optimized for organic growth revenue and topical authority for the target audiences.

Maintain & Maximize Content Performance - Ensure the work is executed right - faithfully following process SOPs and playbooks and consistently ranking top for target keywords driving traffic clicks and subscriptions.

Lead & Coach A High-Performing Team - Help the team set ambitious achievable goals for their publication's traffic growth quality and execution and guide them towards achieving those goals.

How your success will be measured:

• Team Output : # of new content and upgrades by site

• Organic Traffic : % MoM by site

• Ad Revenue : PPC/PPL/Display $ from monetized organic content by site

Your skillset includes:

• 7+ years experience leading and mentoring large (30+ individuals) content teams

• Experience managing large (100+ individuals) teams of writers

• Experience building content strategy scaling production and traffic

• Experience with on-page SEO and SEO content

• Experience with WordPress

• Experience with SEO optimization tools e.g. Ahrefs and Clearscope

• Experience creating content using AI tools including Claude

• Exceptional writing skills command over voice and tone with the ability to adapt

• The ability to breathe life and inject humour into traditionally dry topics

• Strong project management skills including resource allocation and deadline management

• Knowledge of AI and automation tools for content creation and optimization

• Exceptional communication skills

• Self-motivated and self-starter

• Solid understanding of content KPIs

Nice to haves:

• B2B SaaS content marketing experience

• MA/BA or equivalent experience in Media journalism.

• Experience in working with Subject Matter Experts (SMEs)

• Familiarity with UX design and tech collaboration in content presentation

$150000 - $200000 a year

This full time position is available as a either a 100% remote or hybrid position if you're able /would like to commute into our Vancouver office. The role offers an annual salary in the range of $150000 to $200000 CAD. The range is a guide for the expected skills knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education experience knowledge skills abilities of the applicant equity with other team members and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary full time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:

Black and White Zebra is a rapidly growing independent media tech company headquartered in Vancouver B.C. Canada. Since 2012 our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management product management people management customer experience quality assurance and others with the goal of connecting people with the knowledge skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog founded by our CEO Ben Aston. Since then we’ve grown into an international team of 70+ creators strategists and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail ’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills practices and technology we’re creating a playbook for the future of work and empowering communities to create it with us.

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race color religion sex national origin citizenship age disability marital status military or veteran’s status (including protected veterans as may be required by federal law) sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful iterative adaptable and fun!