Director - Growth Marketing

Mattermost provides secure workflow-centric collaboration for technical and operational teams that need to meet nation-state-level security and trust requirements. We serve technology public sector national defense and financial services industries with customers ranging from tech giants to the world’s largest banks to the U.S. Department of Defense and governmental agencies around the world.

Our self-hosted and cloud offerings provide integrated workflow automation AI-acceleration ChatOps with team messaging audio calling and screen share on an open core platform vetted and deployed by the world’s most secure and mission critical organizations.

We co-build the future of collaboration with over 4000 open source project contributors who’ve provided over 30000 code improvements towards our shared product vision which is translated into 20 languages.

To learn more visit www.mattermost.com

As Director of Growth - Marketing you will work closely with senior leaders across various functions to establish a robust growth strategy defining campaign tactics and overseeing the demand generation engine that drives our aggressive growth targets. You will own all aspects of Account Based Marketing Demand Generation and Lead Generation. Working closely with sales product management brand product marketing and operations you will find cost efficient ways to boost current pipeline and revenue sources. The customer focus will be on large and mid-market enterprises as well as global public sectors.  You will have direct reports that are in-place and skilled at performance marketing as well as working with agencies and contractors. This position reports directly to CMO.

Responsibilities:

• Strategic Planning: Align demand-generation strategies with corporate objectives for measurable growth. Set our growth strategy quarterly by estimating the pipeline and revenue impact of campaign investments across a diverse set of high-quality marketing channels.

• Demand Generation: Drive all demand generation activities including paid media web SEO email ABM and events to achieve pipeline goals. Drive customer acquisition strategy development growth and engagement that maps to company goals in pipeline and revenue. Develop and manage the demand generation and customer acquisition budget allocating resources effectively to maximize campaign performance and return on investment (ROI).

• Marketing Operations: Ensure seamless execution and data-driven decision-making across demand generation efforts. Own the demand gen and growth pipeline number working with the team to define the global integrated campaign plan channel mix and budget to drive net new and expansion leads across all segments globally.  These segments include America’s EMEA APAC as well as US Federal and Global Public Sectors. Establish processes and tools for project management and team productivity that ensures transparency and accountability across teams.

• Performance Optimization: Continuously refine tactics to maximize ROI and achieve targets. Ownership of Mattermost.com web interactions that drive prospects and customers to engage in buying decisions that qualify as a sales accepted lead.

• Team Leadership: Mentor a high-performing team in ABM digital lead and demand generation. Provide guidance and best practices to our digital marketing efforts around  paid search display video social advertising and content syndication programs. Provide expertise with attribution and use those metrics throughout the marketing funnel and across multiple channels (social media advertising content & digital marketing) to drive outcomes. Lead and grow a team of campaign and digital marketers by being hands-on with execution while mentoring and coaching the team.

• Stakeholder Education: Act as a marketing thought leader fostering partnerships with product sales and customer success teams. Collaborate with external vendors agencies and partners to leverage their expertise resources and technologies for enhanced demand generation outcomes.

• Innovation : Implement creative and innovative growth marketing strategies. Focus on driving efficiency with marketing efforts.  Spend a significant amount of time analyzing what works what does not iterating fast similar to an agile software development environment.

Requirements:

• Minimum 8 years of experience in B2B software marketing focused on enterprise and/or public sector clients.

• Clear understanding of new logo acquisitions and growth techniques within the install-base of customers.

• An expert at attribution and using those metrics throughout the marketing funnel to make decisions across multiple channels.

• Hands-on expertise in developing and executing integrated campaigns with multiple channels in paid and owned media including organic paid digital email trials content syndication ABM.

• Expertise in demand generation metrics and approaches to test and optimize them including the use of Salesforce Marketing Automation ABM Chat intent and attribution platforms etc.

• Proven expertise in creating and executing multi-touch multi-channel marketing programs that leverage inbound and outbound tactics that move prospects quickly through the buyer's journey.

• Growth mind-set fail fast find a new path keep moving get results.

• Deep data and funnel metrics understanding. You can recognize patterns and optimize for desired outcomes.

• Budget allocation and management experience with a keen sense for staying within budget and ahead of schedule.

• Excellent leadership and collaboration skills working cross-functionally with several global teams mentioned above.

• Ability to influence and empower at all levels.

• Exceptional communication and presentation skills both verbal and written.

• S trong experience managing and developing high-performance teams.

• Understanding of how open-source companies operate (desired).

• Bachelor's degree required MBA desirable.

$170000 - $225000 a year

Mattermost is an EEO Employer. We are a remote-first open source company.

We are constantly working towards adding more countries/regions to this list but first we need to make sure we are compliant with local laws and regulations which takes time.

Mattermost is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don't discriminate against staff or applicants based on gender identity or expression sexual orientation race religion age national origin citizenship disability pregnancy status veteran status or any other differences. Also if you have a disability please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!