Integrated Marketing Account Consultant

The Opportunity
As an Integrated Marketing Account Consultant, you'll have an opportunity to develop marketing and communications campaigns that will target audiences and promote growth opportunities across our distribution and product teams. You will work independently, initiate and/or lead marketing programs, initiatives, promotions, or research projects while partnering with management in developing new products and in implementing new marketing approaches. Projects in this role rate from moderate to complex projects. You will take initiative in communicating programs and resources while obtaining feedback from home office and field partners. In this role, you will also be responsible for building a strong connection with marketing and brand colleagues across distribution, creative, product, insights, analytics, and media to drive growth.
The Team
The Integrated Marketing Team is responsible for multi-channel campaign management across all lines of business, reporting into the brand and customer activation team. Cross functional by nature, our team is at the center of collaboration for multiple stakeholders, planning and executing various strategies and campaigns to deliver business results. We also manage relationships with external agencies to ensure the needs of our internal clients are met. We're an in-house team of account management experts, and we're constantly growing and evolving to meet the needs of our partners.
The Impact

• Work with a single marketing channel business partner to understand their business objectives, customer insights, target audiences, and key success metrics for each integrated marketing campaign.
• Lead integrated marketing campaign planning for a single line of business to ensure brand and customer experience consistency
• Responsible for developing project plans aligned to integrated campaigns
• Lead teams of marketing partners to build the integrated marketing plans across the distribution channels and work with business partners to gain alignment. Includes paid, owned and earned content and media channel integration
• Collaborate with Insights & Analytics Data to set the strategy for data targeting/modeling, design tracking and measurement plans. Review results, check and adjust to optimize campaign performance
• Brief work into internal and external creative partners including successfully providing rounds of creative feedback

Minimum Qualifications:

• Bachelor's degree
• 5+ years marketing experience developing marketing campaigns for brands at an advertising or media agency
• 2+ years of expereince in an account management or client-facing project management role

Ideal Qualifications

• Strong understanding of audience-focused communications and customer journey mapping with an ability to clearly articulate insights through actively interacting with internal and external stakeholders to understand their needs and determine experience, content, and marketing communications initiatives
• 5+ yrs experience working with creative teams, building creative briefs and managing a creative process from concepting through production and launch
• Proven ability to think strategically while balancing execution-oriented, proactive, creative and innovative thinking
• Ability to work well cross functionally to build alignment and reach objectives
• Strong interpersonal capabilities including abilities to develop strong trust-based relationships, manage effectively and build and motivate high-performing teams
• Experience working in a complex business environment
• Financial Services industry experience
• An appreciation for the measurement aspect of growth-driven brands and marketing teams

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $99,800.00-$131,000.00