Manager - Conversion Copywriter

Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Please note: This role will be based in San Mateo, CA and requires an in-office presence.
We are seeking an experienced Manager - Conversion copywriter to join the Revenue Growth team at Freshworks. You will be responsible for improving the performance of our conversion-focused assets, including Ads, landing pages, in-product messaging, and email for 5 different products and personas. You will focus on crafting conversion-focused copy for various channels that drive Inbound leads.
You thrive in global and cross-functional organizational structures.
What you'll do at Freshworks:

• Own delivery and performance of all conversion-focused copy that impacts inbound acquisition
• Produce engaging and persuasive direct response copy for ads, landing pages, in-product messaging, and email for specific personas, products, and buyer roles
• Interpret briefs from internal teams such as Paid growth, SEO, and web Conversion optimization and turn them into persuasive copy concepts; test and optimize headline, subhead, and CTA copy to improve conversion
• Partner with Product Marketing to understand and articulate product value propositions
• Collaborate with Brand marketing to ensure a consistent tone of voice across ads, landing pages, and other formats
• Continuously improve Ad, Email, and Landing page CTR based on platform and behavioral analytics

We'd love to hear from you if you have:

• 10+ years of experience in copywriting for a SaaS organization; PLG experience preferred
• A strong, diverse portfolio that reflects a deep understanding of different formats
• Strong problem-solving and critical thinking skills - you can perform a root cause analysis and develop copy solutions most appropriate for solving the problem statement

Additional Information
All your information will be kept confidential according to EEO guidelines.
California Pay Range: $138,000 - $224,250 comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.