Product Marketing Lead, Competitive Intelligence

As a Product Marketing Lead specializing in Competitive Intelligence at Motive, you will be an analytical powerhouse with a keen ability to derive actionable insights and to deeply integrate with our sales teams and competitive marketing campaigns. This role requires a blend of technical proficiency, market awareness, strategic thinking, and sales acumen to drive effective product positioning and enablement strategies that combat competitive pressures and enhance our market positioning.

• Conduct deep-dive analysis into competitors’ strategies, product offerings, sales tactics, and market presence.

• Develop and maintain a competitive intelligence framework and deliver regular updates to key stakeholders.

• Create competitive battlecards, sales playbooks, and training materials to empower the sales team with effective counter-strategies.

• Collaborate with sales teams to gather on-the-ground competitive insights and integrate findings into broader market analysis.

• Lead competitive marketing campaigns, highlighting our strengths and differentiators in direct comparison to competitors.

• Work closely with Product Management to influence the product roadmap based on competitive gaps and opportunities.

• Analyze sales patterns, customer feedback, and market trends to identify new sales enablement opportunities.

• Design and implement metrics to measure the effectiveness of competitive strategies and adjust tactics in real-time to optimize sales outcomes.

• Foster a culture of continuous learning within the sales teams, ensuring they are up-to-date with the latest competitive insights.

• Partner with Marketing Communications to refine messaging that resonates with our target audience and undermines competitor claims.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 8+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry.

• Demonstrated experience working closely with sales teams and developing impactful sales enablement tools.

• Strong analytical skills with a proven track record of driving insights from data.

• Excellent communication and presentation skills, capable of conveying complex information in a clear and persuasive manner.

• Experience in leading cross-functional initiatives and working with senior management.

• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.

• Proficiency in CRM and sales enablement software, as well as competitive intelligence tools.