Senior Manager - Growth

Company Description
Please note: this role will be based in San Mateo, CA and requires an in office presence.
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
We seek a Senior Manager - Growth to join the Revenue Growth team at Freshworks. The ideal candidate will own the strategy & execution to convert all free trials and free plan users into paying customers by designing and delivering engagement playbooks within the product. The candidate will leverage and create monetizable surface areas within the Product to convert trial users across 5 products with different personas and life stages. In this role, you will define who we target (user segments), which offers we serve (demos, content, pricing offers, sales-touch), when we serve (moments in the journey), and where we serve (in-product). You'll work closely with the Product Growth Team, Sales, and teams within Revenue Growth, including Lifecycle marketing, and Growth Analytics, to define, test, and scale monetization opportunities.
The ideal candidate is highly data-driven and has deep experience building and leveraging in-product tactics to drive product adoption and conversion.
You thrive in global and cross-functional organizational structures.
What you'll do at Freshworks:

• Be accountable for the incremental lift in Trial to Paying customer conversion
• Define metrics for in-product engagement and leading indicators of monetization
• Define, own, and manage the performance of marketing surface areas in-product during the 14-day trial period
• Collaborate with Product Growth to build and carve out surface areas within the product to convert current users, both on the free plan and trial, to paying customers.
• Introduce new features and sources of in-product engagement; maintain a high-quality backlog of "ready to implement" features for Roadmapping and Sprint planning
• Partner with Sales to communicate and run experiments, assess feedback, and build rapid learning loops

Qualifications
We'd love to hear from you if you have:

• 8+ years of experience in Product Growth or Growth marketing for PLG/B2B SaaS organizations; 4+ experience in Product growth in PLG companies
• Startup to scale-up stage experience preferred
• Strong knowledge of audience segmentation, A/B testing, multivariate testing, and other testing methodologies.
• Strong knowledge of product tracking and analytics tools such as Heap, Amplitude, etc.
• Excellent leadership, communication, and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

Additional Information
All your information will be kept confidential according to EEO guidelines.
California Pay Range: $164,000 - $266,500+ comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.