Senior Manager - Retention Marketing

This is a hybrid role, requiring weekly, onsite collaboration at Columbia Sportswear's headquarters in Portland, Oregon.

ABOUT THE POSITION

Are you passionate about spending time outdoors and empowering others to do so? The Columbia eCommerce team plays a crucial role in improving the consumer experience on our Columbia sites and digital platforms in the US and Canada. From merchandising and marketing to CX/UX and creative, the consumer is at the heart of everything we do. If celebrating the outdoors is your mission, consider joining us today.

We are seeking an experienced and strategic-minded eCommerce Senior Manager of Retention Marketing to join our dynamic team. In this role, you will be responsible for developing and executing email and SMS marketing strategies to drive consumer engagement, retention, and revenue growth for our eCommerce platform across all consumer segments. The ideal candidate should have a proven track record of successfully managing email and SMS marketing campaigns, a deep understanding of customer behavior, and a passion for delivering results. Responsibilities may include development of teams, long range planning for eCommerce, setting financial and performance goals for channel managers, presentations to Executive leadership.

HOW YOU'LL MAKE A DIFFERENCE

• Develop and execute comprehensive email and SMS marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization.
• Own expansion of CRM channels, leveraging strategic insights & expertise to drive the growth and diversification of communication channels aimed at enhancing consumer engagement and relationship building.
• Lead long range strategy and set engagement and financial goals for all email and conversational marketing channels.
• Enhance storytelling elements in marketing messaging strategy to create compelling narratives that resonate with our target audience and effectively communicate our brand story.
• Partner with Creative Team to design and refine email and SMS communication templates based on performance KPI(s).
• Develop customer segmentation strategies to deliver personalized and targeted communication as well as work closely with data analytics teams to leverage customer data for effective segmentation and targeting.
• Implement and maintain marketing automation strategy to enhance customer experiences and increase engagement. Utilize personalization techniques to deliver relevant and timely content to different customer segments.
• Provide regular reports and insights to senior management, identifying trends, areas for improvement, and opportunities for growth.

YOU ARE

• A subject matter expert with program leadership experience across all aspects of email marketing, SMS, and conversational marketing channels.
• Experienced in managing external vendor relationships for enterprise-level ESP(s), SMS, and conversational marketing platforms.
• Have excellent verbal and written communication skills including ability to present to and influence senior leadership
• An established leader with experience in leading teams to achieve long term objectives in a dynamic, fast-paced work environment
• Experienced in leading, collaborating and influencing across departments within multi-channel branded retail business
• Highly detail oriented, analytical, and an expert in working with data

YOU HAVE

• 8+ years' experience managing enterprise level email and SMS marketing programs ideally within the e-commerce space
• Strong leadership skills and experience leading and up leveling team skillset
• Excellent copywriting and content creation skills
• Robust analytical skills with the ability to interpret data and make data-driven decisions
• Knowledge of email marketing regulations and best practices
• Experience with A/B testing and optimization techniques
• Strong project management skills and the ability to work effectively in a team

#LI-SR1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, ID theft, and legal services). We have extensive wellness benefits and employee discounts available.