Sr. Manager, Commerce & Growth Strategist

OVERVIEW

As the Commerce & Growth Sr. Manager on the Emerging Brand Center of Excellence team, you will have the opportunity to join Disruptive Growth as we work to build, invest, and partner to create the next growth engine for General Mills. Disruptive Growth brings together the external venture capital arm (301 INC) our internal venture studio (G-Works) and our small scale M&A portfolio of assets (Gold Medal Ventures), focused on building food solutions for tomorrow's families today. The Emerging Brand COE is a cross-functional team of GMI savvy, startup scrappy experts providing indispensable partnership and expertise across our Disruptive Growth portfolio of companies.

This newly created role will partner with emerging brand teams to support their digital learning and growth plans through strategic planning, utilization of new commerce technology, platforms, and agile tools to reach their goals. The direct effort of your work will inspire passion, creativity, and curiosity while shaping the growth trajectory of Disruptive Growth businesses.

This role is perfect for someone who has strong strategic, analytical & capability building experience, thrives in an entrepreneurial and fast-paced setting, and enjoys navigating ambiguity and creative problem-solving. This role will wear many hats across the eCommerce landscape, being the 'go-to' expert for D2C, Amazon, Chewy, marketplaces, and retailer.coms. Those who excel in this role will differentiate themselves through a high level of ownership, strong business partner relationships with our co-founders, and a learning mindset.

KEY ACCOUNTABILITIES

• Develop digital RTM strategies to scale brands, drive consumer engagement and brand loyalty
• Ensure teams know how to leverage modern commerce & marketing technology toolsets to drive growth
• Build & maintain trusted, collaborative working relationships across the cofounders, team, & stakeholders
• Connect cofounders to the right internal & external experts in a timely manner
• Provide evidence-based expertise across D2C, AMZ, Chewy, Retailer.coms, etc.
• Understand intersection of strategy & digital KPIs: how to track performance, analyze metrics, optimize the plan
• Direct & guide teams on digital experimentation techniques applicable for the business challenge
• Be able to analyze research data (e.g. A/B test, sample size, statistical significance, etc.) and translate insights into actionable recommendations
• Build external agency network & identify partnership opportunities; lead RFP/SOW proposals for brand teams
• Own the setup & education on proper usage & compliance of agile technologies
• Partner with GMI Legal, Cyber Security, and Finance to ensure compliance
• Identify future growth opportunities for commerce capabilities & resources
• Develop & maintain the commerce playbook & supporting curriculum for Disruptive Growth
• Proactively communicate project status, risks, and issues; escalate for resolution when appropriate

REQUIRED QUALIFICATIONS

• Bachelor's Degree
• 5+ years of relevant industry experience in D2C/ecommerce (Amazon, Chewy, retailer.coms, marketplaces)
• Strong understanding of the D2C/eC business model, KPIs, customer journey, & industry best practices
• Proficiency in SEO techniques and strategies, with a track record of improving organic search rankings & traffic
• Experience with modern commerce and marketing technologies
• Proven knowledge of standard concepts, practices & procedures within the CPG industry
• Experience with startups/emerging food brands

PREFERRED QUALIFICATIONS

• MBA
• Strong main-point communication, organizational, creative, and time management skills
• Ability to use empathy, trust, and partnerships to impact day-to-day behaviors of business teams
• Self-starter with a strong bias for action, as well as skills for problem-solving and troubleshooting

Salary Range

The salary range for this position is $121700.00 - $182700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifictions, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.