Staff Product Manager - Ads Targeting (Auto Targeting & Core 1P)

Company Description

The Ads team at Reddit is pivotal to ensuring that we provide relevant impactful and innovative ad solutions that resonate with our audiences. We are looking for a strategic user-focused and data-driven Staff Product Manager to lead efforts on Auto Targeting and Core 1P Targeting (Keywords Communities Interests) empowering advertisers to reach their ideal audiences and optimize for business value. Team description: Auto Targeting and Core 1P Targeting

The Reddit Ads team is poised to innovate and grow rapidly like never before. This is a unique opportunity to join a high-performing team that will shape how we monetize the Reddit platform and help connect Redditors with brands they love.

We are building automated advertising solutions for advertisers across the full funnel. We’re driving forward ads automation to help advertisers reach engage and acquire users through a suite of ML-driven Targeting products including Auto Targeting for lower and upper funnel and Core 1P Targeting including Keywords Interest and Communities.

Role description:

We are seeking a product owner of our Auto Targeting and Core 1P Targeting efforts (Keywords Communities Interests). This is one of our most impactful areas and this role will be critical in shaping and driving the success of multiple strategic initiatives in Reddit Ads. You will develop the vision strategy and roadmap for the area. You will work closely with multiple teams across the ads platform (examples: ads signals ads retrieval ads manager ads reporting ads optimization etc.) to build solutions that help both brand and performance advertisers succeed.  Furthermore you will partner closely with cross-functional teams including engineering design data science sales marketing and external partners to build world-class products that deliver value for both advertisers and Reddit users.

As a member of a critical Ads team and an important product area impacting the full funnel you will have significant ownership and responsibility in shaping Reddit’s overall ads automation and monetization strategy.

Responsibilities

• Product Strategy & vision: Define and own the long-term vision and strategy for Auto Targeting and Core 1P Targeting on Reddit (Keywords Communities Interests) aligning it with broader business goals and market trends in Ad Targeting in the industry.

• Requirements gathering: Gather insights from advertisers agencies and sales to understand their pain points and needs. Translate these insights into innovative automated ad targeting products that drive video views clicks conversions and app installs for advertisers.

• Leadership: Be the owner and champion of Reddit’s Auto Targeting and Core 1P targeting products. Drive energy and excitement for the product area within the organization and help all cross-functional teams deliver holistic solutions that make advertisers successful.

• Roadmap Ownership: Build and scale Automated Targeting solutions that leverage Reddit’s unique data driving efficiency and value for advertisers. Develop prioritize maintain and execute the product roadmap for Auto Targeting and Core 1P targeting across all Reddit teams balancing short-term wins with long-term innovation.

• Driving execution: Choose success metrics set goals and create accountability within the company. Help them deliver against the roadmap.

• Cross-Functional Collaboration: Work closely with engineering data science design user research sales marketing legal and other teams to ensure smooth product development. Act as the glue that keeps stakeholders aligned and on track.

• Communication: As a senior member of the Product Management team and the product owner of a business line you’ll regularly communicate across functions and the entire ads team including frequently presenting to C-level executives.

• Market Analysis: Stay current with the latest trends technologies and competitive landscape in the fast-moving world of ad targeting to inform product decisions.

Required Qualifications:

• 6-8+ years of product management experience with at least 4 years within AdTech

• End-to-end experience with building Targeting advertising solutions

• A track record of developing and championing product strategy and vision with quantifiable business impact

• A compelling influencer with strong communication and interpersonal skills.

• Exceptional analytical and problem-solving skills.

• Strong organizational and execution skills.

Preferred Qualifications:

• Technical degree (computer science engineering mathematics economics or related field)

• Experience with Machine Learning is a strong plus

• Proven experience working on large initiatives across teams and on highly cross-functional products

• 8+ years of product management experience in a technology company

Benefits:

• 100% remote (offices based in NY SF & Chicago if you prefer hybrid/in office)

• Comprehensive Healthcare Benefits

• 401k Matching

• Workspace benefits for your home office

• Personal & Professional development funds

• Family Planning Support

• Flexible Vacation & Reddit Global Wellness Days

• 4+ months of paid Parental Leave

• Paid Volunteer time off

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