Web Analytics & Marketing Specialist

Hart Medical Equipment provides a full range of home care products and support services based on individual needs. We strive to conduct our patient care operation with the highest standards. We are a nationally accredited, premier provider of home medical equipment and supplies.

Status: Full Time
This position can be fully remote, in person or hybrid

Hart Medical Equipment offers a competitive salary and benefits package. EOE

SUMMARY: Drive ecommerce growth by optimizing both digital and traditional marketing efforts, including SEO, paid search, social media, email campaigns, and direct mail. Collaborate across teams to enhance the company's digital presence, develop high-quality marketing collateral, and identify new opportunities to support overall company growth initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
 

• Enhance ecommerce growth by optimizing SEO and managing paid search campaigns.
• Design and implement targeted social media and email marketing initiatives.
• Develop and oversee print and direct mail campaigns to complement digital marketing efforts.
• Create and schedule email campaigns aimed at driving ecommerce revenue.
• Maintain and update product pages, including imagery and descriptions.
• Build and optimize landing pages for promotions, categories, and partnerships.
• Collaborate with vendors and print shops to produce high-quality marketing collateral.
• Analyze web traffic metrics, report on KPIs, and recommend strategies to improve digital presence.
• Conduct research to identify new products, services, and strategy opportunities.
• Manage PPC ad campaigns across platforms such as Google, Facebook, and Bing Ads.
• Support the addition of new products to the website.
• Participate in special projects related to ecommerce, digital marketing, and other digital strategies.
• Stay informed on the latest marketing techniques, best practices, and innovations.
• Perform other duties as assigned.

QUALIFICATIONS
To perform this job successfully, an individual must be professional, proactive and positive with internal and external customers and coworkers. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience
 

• High school diploma or general education degree (GED) required.
• A degree in business, technology, and/or marketing related field preferred.

Skills & Abilities

• Excellent interpersonal, written and verbal communication skills.
• Good knowledge of the DME industry, services and operations preferred.
• Ability to multi-task, prioritize and delegate.
• Customer service orientation.
• Must be organized.
• Self-motivated.
• Ability to work in a fast-paced environment.

Required Technical Proficiencies
PPC Management, Email Marketing, Social Media Marketing, Web Analytics, Graphic Design Software (Adobe Creative Suite/Canva), Landing Page and Website Development, Direct Mail and Print Production, Windows 10, Microsoft Office, basic PC/Desktop support.
Language Skills
Proficient English (verbal, written).

Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure using a calculator.
Analytical & Problem Solving Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, talk and hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. The position may require stooping, kneeling, crouching, crawling, reaching, pushing and pulling in tight areas. Specific vision abilities required by this job include close vision. All employees are required to work in a safe manner.
WORK ENVIRONMENT
The work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment with moderate noise. May be required to travel in all types of weather
conditions.