Employer Brand Specialist

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Here's what you'll do:

• Develop and execute a comprehensive recruitment marketing strategy alongside the Head of TA, Internal communications and marketing team to leverage various channels to reach our target audience (social media, job boards, articles, conferences).  

• Craft engaging content about our company culture, employee benefits, and open positions. (Blog posts, employee testimonials, success stories, social media content, eye-catching job descriptions) highlighting what makes Welltech unique.

• Manage our employer branding initiatives across all platforms, ensuring a consistent and compelling message (employer review sites, our careers page, and industry-specific publications)

• Analyze recruitment marketing data to measure the effectiveness of our campaigns and make data-driven decisions to optimize our strategy. You will track and analyze key recruitment marketing metrics such as website traffic, application conversion rates and source effectiveness.

• Collaborate with the HR team to ensure a seamless candidate experience throughout the recruitment process (i.e. onboarding). Implement feedback mechanisms to continuously improve the candidate journey and increase conversion rates.

• Develop Recruitment Marketing Strategies: Collaborate with HR and hiring managers to understand talent needs and develop comprehensive recruitment marketing strategies aligned with organizational goals and target demographics.

• Deliver digital marketing campaigns: Plan, execute, and optimize digital marketing campaigns across platforms such as LinkedIn, Indeed, Glassdoor, and other relevant channels. Utilize data-driven insights to maximize campaign effectiveness and ROI.

• Social Media Management: Manage and grow our social media presence on platforms including LinkedIn, Twitter, Facebook, and Instagram. Regularly monitor engagement, respond to inquiries, and develop strategies to increase follower engagement and brand visibility.

• Engaging employees around employer branding activations and creating ambassadors of Welltech EVP.

• Develop a content calendar that aligns with recruitment cycles and company milestones. 

The ideal profile

• At least 3 years of experience in content marketing, preferably focused on employer branding.

• Proven ability to craft compelling and targeted employer brand marketing messages (copywriting for social media, blogs, etc.).

• Familiarity with project management tools (e.g.Asana, Jira).

• Experience with editing and content tools such as Canva and Confluence (will be considered as an advantage) 

• Experience in social media tools across various platforms such as LinkedIn, Facebook and Instagram.

• Strong written and verbal communication skills to effectively convey the employer brand message.

• Experience with data analytics in measuring campaign success and providing recommendations and actionable items

• Strong project management skills with the ability to handle multiple campaigns, initiatives and content creation timelines.

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet the team --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — https://omo-weight-loss.app/ 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro