Event Strategist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

The event strategist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan. Responsible for event planning & execution – Lead annual global event planning and consistent design/delivery to build and generate pipeline

– Own and optimize events to meet business objectives based on stakeholder feedback

– Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives target audience develop plan including requirements for associated ABM/targeted audience actions)

– Designs individual event attendee experience within the client journey based on standard event kits

– Ensures sales alignment and events execution (with field marketing)

– Manages post event outcomes and performance with relevant stakeholders (ie. field marketing)

– Handle end to end process and tools: Including EMB entry logo licenses cteba data privacy edit upload and debrief for core team events

– Ensures all legal compliance finance and other required processes efficiently

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Required Technical and Professional Expertise

• Bachelor’s degree in Marketing Communication Business Administration or equivalent experience.

• Solid experience in marketing or related role

• Solid experience in event marketing

• Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred

• Ability to think strategically and to manage resources (time and budget) to achieve objectives

• Ability to manage multiple projects at the same time

• Strong project management and organizational skills including attention to detail

• High energy independent worker self-starter resourceful and problem-solver

• Demonstrated ability to work independently under pressure managing resources and several projects simultaneously

• Provides advice and guidance to other professionals

• Passionate about developing client advocates around IBM’s product portfolio

• English and Spanish

Preferred Technical and Professional Expertise
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