Integrated Media Manager
Company
MERGE
Location
Boston, MA
Type
Full Time
Job Description
Merge Storytelling and Technology
MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.
As our Integrated Media Manager, you will…
Be Accountable and Responsible
- Oversee the development, execution, and optimization of media plans
- Analyze data and strategic input from clients and agency constituents to inform channel allocation recommendations
- Effectively write and present recommendations and proactive POVs internally and externally
- Meet with media partners to understand the media landscape and act as the channel expert for the team
- Work with analytics partners to help clients prove out success of your plans
- Lead Media Planners and Associates while reporting to an Associate Media Director
These are the qualifications we’re looking for
- 3-5 years of media strategy and planning experience specifically in the life sciences (pharma, medical device, biotech) space
- Bachelor’s degree preferred, or equivalent work experience
- Experience working with life sciences data providers (IQVIA, PurpleLabs), media publishers (both endemic and programmatic) and well versed in industry “best practices” (e.g., NPI-level targeting, collection of PLD data, implications of black box warnings on creative and media approaches)
- Knowledge of all paid media channels including digital media
- Strong quantitative and analytical skills with the ability to translate data into insights
- Thrives in a team-oriented environment
- Excellent verbal and written communication skills
- Ability to translate and present complex ideas in a simple, smart way
- Strong problem-solving abilities and a willingness to consider unconventional ideas when recommending solutions
- Highly proficient in Google’s G Suite (Slides, Sheets, Docs) as well as other industry software (e.g., Kantar, Nielsen Ad Intel, Doubleclick Campaign Manager)
- Ability to effectively manage multiple projects and work under pressure to deliver high-quality work within time timelines
- Passion to learn about the latest media solutions
- Detail-oriented, organized, and accurate
#LI-VM1
#LI-HYBRID
We offer the following: Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus other benefits and perks.
And here’s how we live our values at MERGE
- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Date Posted
09/20/2024
Views
1
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