Senior Manager - Lifecycle Marketing

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Insurify is one of the America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5000’s fastest-growing private companies in America of 2023 2022 and 2021 Forbes Fintech 50 List for 2023 22 21 Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare buy and manage insurance with artificial intelligence technology and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison purchase and management.  Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

Fully Remote and/or Hybrid if you're in the Boston Area.

Join us if you like

• $1.3 Trillion market opportunity

• MIT alumni founders

• Female-led startup

• $130M total funding

• Strong leadership team with experience from many successful start-up’s around the world

How you will make an impact

• Develop new customer journey maps identifying key touchpoints and opportunities for engagement

• Plan launch and analyze A/B tests across Email and SMS channels using our marketing automation platforms

• Develop new ideas for customer feedback loops and use insights to inform and adjust marketing strategies

• Define own and analyze KPIs for new marketing initiatives

• Work closely with criss-functional teams (including product agency and carrier partnerships) to ensure cohesive and aligned marketing efforts

• Manage relationships with external vendors and partners to enhance our grewing marketing capabilities

• Implement new marketing communication technologies to optimize the customer journey and experience

Who you are

• Bachelor’s degree in Marketing Business or a related field

• 7+ years of experience in lifecycle marketing and/or retention marketing preferably within the auto insurance or financial services industry.

• Demonstrated success in designing high impact experiments and driving true value for your customers

• Strong analytical skills with the ability to interpret data derive insights and make data-driven decisions. (Strong preference for candidates with SQL experience)

• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

• Expertise in marketing automation tools and CRM systems (specifically Braze and Salesforce)

• So detail-oriented that you have already noticed the 3 typos purposely placed in this job description and you call them out in your application to us. (Only candidates who include this in their application will be considered for the position.)

• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.

• Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment.

Benefits

• Competitive compensation

• Generous stock options

• Health Dental Coverages

• 401K plan with match

• Unlimited PTO

• Generous company holiday calendar

• Learning & Development Stipends

• Paid Family Leave

• Social impact volunteer time and donation matches

• Catered lunches in the office